The team at Futurebrand asked me to create some visuals that would help sell in their brand activation concepts to the client.

Available in a range of unique flavours and different nicotine strengths, I was asked to visualise some activation ideas to help promote awareness around ZYN in some mainstream, and some not so expected ways.

With the presentation five days from briefing, timings were tight. We had no 3D resource or photography budget, therefore I had to work with a few flats of the product and source suitable existing imagery (shots of other products in hand etc) and reskin this.

I therefore had to spend time working each asset up in Photoshop to provide a realistic appearence. Adding textures, lighting and shadow effects started to create a realistic feel to the tins and pouches.

Once I had got the products themselves looking realistic, I had to find reference imagery for other parts of the visuals - boxes, studio hands, phones in pockets. These were then reskinned to fit in with our art direction - a studio environment dressed in the ZYN light blue.
Small touches such as changing model's clothing to the ZYN brand blues went a long way to creating a seamless set of branded visuals.

Client: ZYN (Philip Morris International)
Category: Activation  |  Visualisation
Involvement: Art Direction  |  Design
Agency: Futurebrand   •   Year: 2024
Market Region: Europe
Software: Photoshop