Tobacco Collection
I have extensive stragetic and design experience in the world of tobacco and vapour products.
Starting in 2013, I worked on the first iteration of Vuse for nearly two years - the first digital
cigarette to launch in the Untied States.
I then spent over four years working on the entirety of British American Tobacco's portfolio for end markets all over the world, working on campaigns and activations for Kent, Lucky Strike, Rothmans, Dunhill and Pall Mall.
I then transitioned across to their heat not burn offerings of Glo and iFuse.
The highlight was flying to Seoul to work directly with B.A.T South Korea, creating the identity for the latest Glo device launch event.
While freelancing I have worked with more brands, namely campaigns and identities for IQOS, Camel and Mevius.
Vuse Digital Cigarettes
A summary of work I produced while building a market-leading brand for Vuse - the first vapour cigarette to market in the United States.
Zyn Activation
A number of activation-based assets which I had to visualise from scratch.
VEEV Vaping
Creating the launch campaign for IQOS' premium vaping offering - VEEV.
Glo Luxury Edition I
Bringing luxury to life for a new B.A.T product with innovative key visuals.
Mevius Case Study
A summary of developing the look and feel for many products under the Mevius brand.
Glo Neo Capsules
A visual campaign for the brand new range of Glo capsules - a world first.
Lucky Strike Graphic Novel
An illustrated campaign for the launch of a new product in the Indonesian market.