A hands-on freelance creative lead with years of experience building, nurturing and growing authentic brands.
Relishing the hands-on challenge of creatively and strategically solving problems, my strengths lie in creating brand and product campaigns and building visual identities. I always work using an integrated approach, resulting in powerful experiences which resonate with their audiences.
It doesn't matter if you're a small startup or global agency, if you’re adventurous and courageous - let's collaborate.
‘Not So Humble Ingredients’
Our campaign needed to change how Napolina was percieved; from everyday store cupboard staples, to bold Italian ingredients.
Smirnoff Essentials
We designed the activation and associated toolkit for the Essentials 365 product launch.
Axa Health
An internal launch campaign celebrating the merger of three divisions, which formed the new ‘Axa Health’.
The Nuttery Buttery Co.
Designing the packaging for a range of healthy nut butter spreads, primarily aimed at children.
Puma Suede
Branding an event for the launch of Puma's new trainers, featuring music artists from London.
O2 Data Roaming
I was asked to help VCCP design and rollout their recommended route for O2’s new 2023 roaming campaign.
iOS 18 Icons
A redesign of iPhone icons following the release of iOS 18.1.
Princes Canned Fish
We produced Princes’ next campaign that was designed to bust the misconceptions surrounding canned fish.
Short Films
In my spare time I am passionate about film, putting together short films of trips away.
London Coffee Festival
Crafting a bold, recognisable and consistent look and feel for the 2022 London Coffee Festival.
Logo Collection
A collection of logos I've designed over the last couple of years for clients big and small.
VEEV Vaping
Creating the launch campaign for IQOS' new to the market premium vaping offering - VEEV.
‘Who’s Your Rock’
I was asked back by Lucky Generals to design all the creative for their Prudential pitch.
Pepsi Christmas Rollout
I was asked to help design and rollout the Pepsi Christmas campaign across Out of Home.
The Gym Group
Our campaign was designed to tackle the first barrier to fitness - 'gymtimidation'.
Animation Showreel
My 2023 showreel, showcasing some of the animation I've completed for clients.
8 Rivers ‘Innovation Zero’
I was tasked with designing the showpiece AR-based exhibition stand for their 'Innovation Zero' event.
Glo Neo Capsules
A visual campaign for the brand new range of Glo capsules which focused on the main differentiator versus the competition: capsules.
Equals Money
I was brought into my first in-house role to help develop and implement their rebrand as a creative lead.