Our campaign for Glo Luxury Edition I needed to attract leading edge tobacco users into the tobacco-heated market by promoting premiumness and distinction.

Our key visuals showcased the device’s premium cues through heroing the craftsmanship found in the device while the complementary nature of colours and intricate details, make for a design ethos that results in a modern design language.
This suggests our target audience are stylish and discerning individuals.

Developing the visual language

Working with an art director, we crafted a look and feel that maximised the level of desire and created an air of exclusivity around the limited edition device, producing lifestyle-based and product-based key visuals.

The result was a campaign with huge premium standout in a category where traditionally, robustness and functionality have been the core design factors.

Project Details

Client: British American Tobacco (B.A.T)
Category: Campaign
Involvement: Art Direction  |  Design
Agency: Geometry Global   •   Year: 2018
Market Region: Japan & South Korea
Software: Photoshop