A hands-on freelance creative lead with years of experience building, nurturing and growing authentic brands.
Relishing the hands-on challenge of creatively and strategically solving problems, my strengths lie in creating brand and product campaigns and building visual identities. I always work using an integrated approach, resulting in powerful experiences which resonate with their audiences.
It doesn't matter if you're a small startup or global agency, if you’re adventurous and courageous - let's collaborate.
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‘Not So Humble Ingredients’
Our campaign needed to change how Napolina was percieved; from everyday store cupboard staples, to bold Italian ingredients.
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Smirnoff Essentials
We designed the activation and associated toolkit for the Essentials 365 product launch.
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Axa Health
An internal launch campaign celebrating the merger of three divisions, which formed the new ‘Axa Health’.
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The Nuttery Buttery Co.
Designing the packaging for a range of healthy nut butter spreads, primarily aimed at children.
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Puma Suede
Branding an event for the launch of Puma's new trainers, featuring music artists from London.
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O2 Data Roaming
I was asked to help VCCP design and rollout their recommended route for O2’s new 2023 roaming campaign.
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Princes Canned Fish
We produced Princes’ next campaign that was designed to bust the misconceptions surrounding canned fish.
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Short Films
In my spare time I am passionate about film, putting together short films of trips away.
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London Coffee Festival
Crafting a bold, recognisable and consistent look and feel for the 2022 London Coffee Festival.
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VEEV Vaping
Creating the launch campaign for IQOS' new to the market premium vaping offering - VEEV.
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Logo Collection
A collection of logos I've designed over the last couple of years for clients big and small.
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Glo Luxury Edition I
Bringing luxury to life for a new premium product in an innovative market that had long been plateauing.
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The Gym Group
Our campaign was designed to tackle the first barrier to fitness - 'gymtimidation'.
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8 Rivers ‘Innovation Zero’
I was tasked with designing the showpiece AR-based exhibition stand for their 'Innovation Zero' event.
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Animation Showreel
My 2023 showreel, showcasing some of the animation I've completed for clients.
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Glo Neo Capsules
A visual campaign for the brand new range of Glo capsules which focused on the main differentiator versus the competition: capsules.
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‘Who’s Your Rock’
I was asked back by Lucky Generals to design all the creative for their Prudential pitch.
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Equals Money
I was brought into my first in-house role to help develop and implement their rebrand as a creative lead.