A hands-on freelance creative lead with years of experience building, nurturing and growing authentic brands.
Relishing the hands-on challenge of creatively and strategically solving problems, my strengths lie in creating brand and product campaigns and building visual identities. I always work using an integrated approach, resulting in powerful experiences which resonate with their audiences.
It doesn't matter if you're a small startup or global agency, if you’re adventurous and courageous - let's collaborate.
‘Not So Humble Ingredients’
Our campaign needed to change how Napolina was percieved; from everyday store cupboard staples, to bold Italian ingredients.
Smirnoff Essentials
We designed the activation and associated toolkit for the Essentials 365 product launch.
Axa Health
An internal launch campaign celebrating the merger of three divisions, which formed the new ‘Axa Health’.
The Nuttery Buttery Co.
Designing the packaging for a range of healthy nut butter spreads, primarily aimed at children.
Puma Suede
Branding an event for the launch of Puma's new trainers, featuring music artists from London.
O2 Data Roaming
I was asked to help VCCP design and rollout their recommended route for O2’s new 2023 roaming campaign.
Princes Canned Fish
We produced Princes’ next campaign that was designed to bust the misconceptions surrounding canned fish.
Short Films
In my spare time I am passionate about film, putting together short films of trips away.
London Coffee Festival
Crafting a bold, recognisable and consistent look and feel for the 2022 London Coffee Festival.
VEEV Vaping
Creating the launch campaign for IQOS' new to the market premium vaping offering - VEEV.
Logo Collection
A collection of logos I've designed over the last couple of years for clients big and small.
Glo Luxury Edition I
Bringing luxury to life for a new premium product in an innovative market that had long been plateauing.
The Gym Group
Our campaign was designed to tackle the first barrier to fitness - 'gymtimidation'.
8 Rivers ‘Innovation Zero’
I was tasked with designing the showpiece AR-based exhibition stand for their 'Innovation Zero' event.
Animation Showreel
My 2023 showreel, showcasing some of the animation I've completed for clients.
Glo Neo Capsules
A visual campaign for the brand new range of Glo capsules which focused on the main differentiator versus the competition: capsules.
‘Who’s Your Rock’
I was asked back by Lucky Generals to design all the creative for their Prudential pitch.
Equals Money
I was brought into my first in-house role to help develop and implement their rebrand as a creative lead.